10 Digital Marketing buzzwords you need to know
Do you keep hearing those Digital Marketing buzzwords being thrown across your face like glitter at a Mardi Gra? Or is that just me…? Digital Marketing is definitely one of those scenes where there seems to be an infinite number of acronyms and just general jargon that gets tossed around. But fear not! The Analog Media team are here to help you break into our world and embrace the Digital Marketing terminology.
Now I know you have heard about Content Marketing but unfortunately it doesn’t mean Marketing that makes you feel gratitude and satisfaction. Content Marketing is the substance that you use to promote your brand and business. So it could be text like a blog or newsletter, images like photos and videos or audio like webinars. Content is what you use to promote your business that adds value and creates loyalty with your consumers.
Lead Gen or lead generation is the process of identifying and developing quality leads (into sales or a new client). If you want your business to grow and flourish you need leads to drum up new business. Businesses in the professional services industry tend to depend a lot on personal referrals to get new clients. But if you want your business to grow a little quicker and develop a name for itself, generating your own leads is what you need to do. Techniques that we use can involve boosting followers and engagement on social media, adding a downloadable asset to an emailing out, or even directing traffic to landing pages to build email subscriptions.
A Sales Funnel is what we use to describe the journey our customer takes from first discovering your brand until they hopefully turn into a sale. Successful marketing engages your audience and prevents ‘leaky funnels’ where our leads slip through the cracks before they can be converted into a sale or loyal customer. Understanding your funnel and knowing where your prospects come from and what they are interested in, can help direct the rest of your Marketing efforts.
Search Engine Optimisation or more commonly seen as SEO is the visibility of your brand online. SEO refers to how easily your brand can be found online and where it is ranked by the major search engines. The more engagement your online pages receive the easier it is to find for repeat and prospect customers. Keeping your online content updated and current will encourage more traffic to your website and increase its visibility. Digital Marketers will also use keywords, metadata and designs that attract the search engine bots to your web pages to get the best SEO results.
Growing from SEO we also see SERP a lot, which refers to the Search Engine Results Page. On this page you can see the insights of where your online pages sit in a particular search. So the aim of this game is to get your business on that front page and as close to the top as you can. But the SERP will help you see where you sit when a customer goes looking for you.
Online we always want to be utilising our Keywords. Keywords are the actual words that customers use when they go searching for you through their chosen search engine. We want to make sure that we have those keywords on our web pages. The closer our keywords match those of who is searching us, the higher we rank on the results page.
We can also utilise long tail keywords which are simply keyword phrases that we have embedded in our web pages. Long tail keywords have the advantage of being much more specific and ‘niche’ so it is easier to go up the results rank if you have the right phrase.
PPC stands for pay-per-click, which is a paid search. So instead of organically increasing your rank in a search engine result using keywords and content, you do so by paying search companies like Google. Technically you pay to access a higher position through bidding on keywords that are relevant to your business that people search for.
Have you ever visited an online store and started adding to the cart then decided not to go through with the purchase but then gets an email a day later reminding you of these items? This is what we call remarketing. It is when someone visits your site and leaves but you are still able to reach out to them to return to your site.
Cookies (and no, not the choc-chip form), are what actually remembers what you put in that online cart. They remember visitor information and store this information on their personal computer so that when they return the customer’s experience is more streamlined.
Now that we have these buzzwords down pat feel free to throw them around a little yourself like you’re a Wiggle with a hot potato.