5 Key Steps to an Effective Website for Your Business
You know having a strong online presence is crucial to your business but how do you make your website pop? 89% of your customers begin their journey with you via a simple internet search. So it is important that your website is strong and user friendly. You should never stop improving or optimising your online presence. It’s something that needs continuous work.
The first step to getting your website to stand out for all the right reasons is to target the right audience. Your business is unique and the customers looking for you are also unique. Your website should be written and designed for the ease of your target audience so that you can fully showcase to them why you are their perfect choice.
Step two is where we really want to clearly define what it is that you offer your customers. Do you help them solve an issue; do you add a certain value? You need to be very clear and concise in telling your customers what you offer and what you are selling. Make sure you state why you are better than your competitors. What puts you ahead of everyone else? How are you different? What made you get into this business? What do you notice about your business that others don’t do in your industry? The more competitive or saturated the market is that you are in; the more important it is to have this point of difference stated clearly and concisely on your website. Be strong and be proud, own that point of difference like it’s your baby and advertise it on your home page for everyone to see.
The third step is to keep it simple. When you are designing your website keep the graphics simple, the text simple, the colours and even the navigation. Make it really easy and simple to navigate especially for mobile users. You don’t want a decked out website and then when your customer converts the site to mobile its way too difficult to read and use. If the customer can’t find what they need quickly on your cite they will lose interest and head to the next one. So it is vital that you design your website with a logical flow of information where every page is easily accessible and found. Focus on that user friendly experience.
Step four is all about creating an online experience for your customer. Staring from your home page to clicking through to a blog post, what is the journey you want your audience to have? What is the end point that you want to lead your customer to? Do you want visitors to contact you, register to your newsletter, or pop an item into their cart – it’s all about the experience from start to finish. This includes your site’s responsiveness as well. Can your website cope will multiple users on it at once? Do you need to invest in some new performance measures? Always put your key message ‘above the fold’. This means putting your unique selling point front and centre, so it will be the first thing your customer sees in their journey with you. You want to make sure your competitive edge is known and not hiding in the footer.
Finally we have step five! Just keep swimming … swimming … swimming. What I mean by this is to keep moving forward and evolving your website. Your website is never truly completed. It should remain as a work in progress, continuously being updated and retouched. Your website will not have the ability to pop if it is left in the shadows to collect dust and cob webs. A website that stands out from the crowd grows with the business, and reflects what is currently available. Plus by continually editing your site, whether that is to upload a blog post or to switch up the graphics or your testimonials, will keep your page active and help you with your search engine optimisation.
There you have it, our top 5 tips to an effective website for your business. 1 – Stand out for all the right reasons, and make your point of difference known. Step 2 – be clear and concise! Step 3 – Keep it simple. Step 4 – Create an online experience and last but not least keep adding to and evolving your website, don’t abandoned it, nurture it and watch the foot traffic grow.